Graphis New Talent Annual, Merit
Create a three-piece print campaign for Honest Tea.
Creative Solution: Looking to Honest Tea's unique selling points, we were inspired by the company's transparency toward ingredients and dedication to the community. Quality, ethically-sourced ingredients became our focus, while the company's good manners drove the campaign. By using food and beverage derived language with notoriously negative connotations, we created a startling headline to shock readers into discovering more about Honest Tea's good deeds. Beautiful photography is paired with natural textures to further capture the viewer's attention and the brand's wholesome nature.