Morgan Gerber

Fresh Patch


Refresh the brand identity and include a responsive online experience developed to show the checkout process.

Team Members

Allison Traugott


User Experience, User Interface, Front-End Development, Branding

Fresh Patch

A Better Interactive Experience

Creative Strategy: For this unsolicited rebrand, we began with an entire visual refresh. We created a new logo mark and signature in an updated color scheme to keep an active and fresh feel. Then paper prototypes and wireframes were created, measuring success with user testing along the way. A comprehensive site was built for a customer to purchase a Standard Fresh Patch, using HTML, CSS and Javascript.
See the built site here.

Wireframes Wireframes Wireframes